Guides

Leads and follow-up

Lead forms, chat, Meta lead ads, sequences and texting.

• Adding the lead form to your website
  Share a link or paste an embed code so website visitors become leads in Willa.
• Adding the website chat widget
  Let website visitors chat with Willa and leave their details any time of day.
• Connecting Meta (Facebook) lead ads
  Send leads from your Facebook and Instagram lead forms into Willa automatically.
• Setting up automatic lead follow-up sequences
  Choose how and when Willa calls, texts and emails new leads until they book.
• Consent, STOP replies and quiet hours
  How Willa keeps automatic calls and texts permission-based and respectful.
• Texting leads: SMS registration explained
  Why carriers require registration before business texting and how long it takes.