Connecting Meta (Facebook) lead ads
Send leads from your Facebook and Instagram lead forms into Willa automatically.
Where in Willa: Settings > Integrations
Who can do this: Owners and admins, signed in with a Facebook account that is an admin of your business page.
Before you start
- Admin access to your Facebook business page
- Access to the ad account running your lead forms
- 1
Connect Meta
Click Connect Meta and sign in with the Facebook account that manages your business page.
- 2
Choose your page and ad account
Pick the page your lead forms run on.
- 3
Submit a test lead
Use Meta's lead ads testing tool and confirm the lead appears in Leads.
Family inquiries. New leads from calls, forms, chat and Meta all land here.
Check it worked
A test lead from Meta's lead ads testing tool appears in Family inquiries within a few minutes, with source Meta.
Common problems
- Leads are not coming in.
- Make sure you are an admin of the page and that you approved all permissions during sign-in. Meta lead access may also still be under review.
- My page isn't in the list.
- You need to be a page admin, not an editor. Ask the page owner to update your role in Meta Business Suite.
- I skipped some permissions during sign-in.
- Disconnect Meta in Settings and connect again, leaving every permission checked.
- The testing tool says 'pending'.
- Meta can take a few minutes. If it stays pending, delete the test lead and send a new one.
- Old leads didn't come in.
- Only leads submitted after you connect are sent to Willa. Export older ones from Meta and import them as a CSV.
- Leads stopped arriving.
- The person who connected may have lost page admin access or changed their Facebook password. Reconnect in Settings.
Related guides
Need a hand? Email kyle@heywilla.ai.