Willa

Connecting Google Ads and Meta Ads

Bring your ad results into Willa so you can see cost per lead and get recommendations.

Where in Willa: Campaigns

Who can do this: Owners and admins with access to your ad accounts.

Before you start

  • Your Google Ads customer ID (10 digits, top right in Google Ads)
  • Access to your Meta ad account
  1. 1

    Google Ads

    Sign in with Google, accept a manager link from Willa, or upload a CSV export.

  2. 2

    Meta Ads

    Connect Meta and choose your ad account.

  3. 3

    Review recommendations

    Willa suggests changes, but nothing changes in your ad accounts until you click Accept.

Common problems

My Google Ads account isn't listed.
Sign in with the Google account that has access to it, or use the manager link option.
Numbers don't match my ad platform.
Ad platforms use their own attribution windows and update with a delay. Small differences are normal.
Will Willa change my ads?
Never on its own. Every change is a recommendation you must Accept.

Related guides

Need a hand? Email kyle@heywilla.ai.