Texting leads: SMS registration explained
Why carriers require registration before business texting and how long it takes.
Who can do this: The account owner provides business details.
Before you start
- Legal business name exactly as on IRS records
- EIN
- Business address and website
- A screenshot or link to your lead form's consent wording
- 1
Why registration is needed
US carriers require businesses to register for texting (called A2P 10DLC). Unregistered texts get blocked.
- 2
What we need
Your legal business name, EIN, website and a description of how you get consent.
- 3
How long it takes
Approval usually takes about 2 to 3 weeks. Willa can still call leads in the meantime.
- 4
Who can send custom texts
Owners and admins can text customers from the lead record once your sender is approved.
Common problems
- Registration was rejected.
- The most common cause is a business name that doesn't exactly match IRS records, or a website that doesn't show your services. Fix it and we'll resubmit.
- It's been more than 3 weeks.
- Carriers sometimes take longer. Contact us and we'll check the status.
- I'm a sole proprietor without an EIN.
- There's a separate registration type for sole proprietors with lower limits. Contact us.
Related guides
Need a hand? Email kyle@heywilla.ai.